Fitness Mania
The challenge
We were looking for...Modern
We were looking for modern "street view" that will make the new fitness stand out of the crowd.
I had to take in mind the big picture of what we have in the place and what to add/change to keep the atmosphere and make it look extremely modern and in the same time warm and friendly.
Clear
We were looking to make the whole vision of the fitness - clear and recognizable. The brand identity and the key visuals are talking clearly to the potential client that this place is for him - for his health life, his plans to get in shape, his everyday lifestyle. We were looking for strong brand presence in every little detail.
Different
We wanted the brand to be different, recognizable, to stand out. So I made big research and get out of the box. I create a strong brand presence with nice symbolic logo and a simple line of the key visuals. Use same element everywhere, element that are related to the whole vision of the brand and speak for themselves and of course, make in potential client's mind the connection with the brand.
Low Cost
We have a limited budget. So I had to thing outside the box and in the same time to make everything simple and low cost for production. I went thought a lot of different ideas, styles, materials and communication channel and in the end result I managed to integrate a unique brand identity with low cost tool and ad materials.
Case Study
We have only the idea and we had to make it true- We choose the place. Take a look at the place and discuss the general overview of the fitness – how it was going to look, where everything is going to be, how we are going to advertise it.
- We create the logo, brand identity and the key visuals of the new fitness.
- We generate the outdoor and indoor branding of the fitness.
- Create a successful BTL campaign with great looking offline and online ad materials, such as flyers, posters, billboards.
- We organized great ATL campaign with fitness seminars and opening event.
- Keep the same line we are making regular different promotional and discount advertising materials.
The Result
Full range of ad materials all in the same line...I am extremely pleased from our work with Galya. Her design skills are on a really great level and she always handle it in time, doesn't matter if I need this design extremely urgent or for the next month.