Fitness Mania

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The challenge

We were looking for...


We were looking for modern "street view" that will make the new fitness stand out of the crowd.
I had to take in mind the big picture of what we have in the place and what to add/change to keep the atmosphere and make it look extremely modern and in the same time warm and friendly.


We were looking to make the whole vision of the fitness - clear and recognizable. The brand identity and the key visuals are talking clearly to the potential client that this place is for him - for his health life, his plans to get in shape, his everyday lifestyle. We were looking for strong brand presence in every little detail.


We wanted the brand to be different, recognizable, to stand out. So I made big research and get out of the box. I create a strong brand presence with nice symbolic logo and a simple line of the key visuals. Use same element everywhere, element that are related to the whole vision of the brand and speak for themselves and of course, make in potential client's mind the connection with the brand.

Low Cost

We have a limited budget. So I had to thing outside the box and in the same time to make everything simple and low cost for production. I went thought a lot of different ideas, styles, materials and communication channel and in the end result I managed to integrate a unique brand identity with low cost tool and ad materials.

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Case Study

We have only the idea and we had to make it true
We start form the scratch and get to the final line with complete, beautiful and modern design. All goes step by step:

  1. We choose the place. Take a look at the place and discuss the general overview of the fitness – how it was going to look, where everything is going to be, how we are going to advertise it.
  2. We create the logo, brand identity and the key visuals of the new fitness.
  3. We generate the outdoor and indoor branding of the fitness.
  4. Create a successful BTL campaign with great looking offline and online ad materials, such as flyers, posters, billboards.
  5. We organized great ATL campaign with fitness seminars and opening event.
  6. Keep the same line we are making regular different promotional and discount advertising materials.

The Result

Full range of ad materials all in the same line...
Logo Fitness ManiaMounth Training CardPoster OpeningFlyers OpeningOutdoor brandingEntranceIndoor BrandingThsirtsPosters OpeningPricelistPoster DiscountlogoCardsPosters
glass of water
days of advertising
new customers

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I am extremely pleased from our work with Galya. Her design skills are on a really great level and she always handle it in time, doesn't matter if I need this design extremely urgent or for the next month.

Stoil Yordanov CEO Fitness Mania